Jesse Segura is on the job this week, starting work for Churchill County as the Operations Deputy for the 3C Civic Center at the Churchill County Fairgrounds. He was introduced to the Parks and Recreation Board at their meeting this week as they toured the new facility.
Segura is a local businessman, who owns Fallon Glass and 3-Dimension Shipping. He also was instrumental in the Western Heritage Preservation Society that was created in 2014. A graduate of Cal-Poly with a master’s degree in agriculture and a Bachelors's in Geology, Segura was the Rodeo Coordinator and Agriculture faculty at Feather River College in northern California for 12 years.
One of his main tasks will be marketing the facility and the community, attracting events that will bring people to town for agriculture events, rodeos, concerts, car shows, with a plethora of possibilities. “We will ease into that and make sure logistically we have everything working well. We don’t want to get a big event in here and end up losing them the second year because we didn’t have our parking dialed in or have whatever part of the fairgrounds they’re using working well.”
Segura is quick to emphasize this will not be just an agriculture/equine building and there are several events in the works including some smaller concerts in the spring that will help iron out the details of running this kind of a facility.
The county is looking to gradually open the 3C facility in mid-February, but logistic delays due to shortages in construction materials are slowing the process. Originally, they were hoping for a January 1 opening.
Kris Hadley, Chairperson of the Parks and Rec board said the multi-use facility will be able to accommodate many types of events on the various floors. “Besides accommodating rodeo families, we can incorporate sporting events. There is also room in the front area for reception-style events or meetings. We will also still have our outdoor arena and green arena available for use.”
Although there is still much to be done, Segura is excited to tap the community talent to get some volunteer projects underway and make some improvements in how the entire fairgrounds facilities work.
“Fallon is such a good place, and everyone wants to help so much,” he said. “We want the whole community to feel a part of this and be proud of this beautiful building.”
The Operations Deputy answers to Jorge Guerrero, director of Parks and Recreation, and will work closely with existing fairgrounds staff not only on the 3C building but eventually the entire fairgrounds campus.
“We are excited to have someone with Jesse’s background and experience join our team,” said Jim Barbee, county manager.
Hadley said she and Gary Imelli, a longtime board member were talking recently about the evolution of the fairgrounds. “Our existing facilities are his legacy, and this one is ours,” she said, “This has been a dream for 20 years to see this happen.”
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