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Friday, March 6, 2026 at 12:51 PM

Nevada Livestock Marketing in Fallon Hosts Ranchers for Trump

Nevada Livestock Marketing in Fallon Hosts Ranchers for Trump
Some of the ranchers and supporters that attended the rally on Friday at NLM.

Red, white, and blue flags, banners, and signs filled the parking lots of Nevada Livestock Marketing and the Rafter 3C Event Complex last weekend, September 28-30, as Ranchers for Trump gathered for two events rallying supporting former president and Republican candidate Donald Trump.

Jack Payne, owner of Nevada Livestock Marketing, hosted the rally at the sale yard on Friday. A two-day Trump Rally Roping event followed Saturday and Sunday at the Churchill County Fairgrounds. Ranchers for Trump organized both events to raise money for the former president, specifically to fund ads informing voters about beef production and the potential shortages linked to Kamala Harris's plans.

Singer-songwriter Mark Mackay kicked off both events with the National Anthem and continued live performances throughout the rally. Event speakers included The Honorable David Bernhardt, the 53rd U.S. Secretary of the Interior, Conservative Political Action Conference (CPAC) Chairman Matt Schlapp, former Senior Advisor to Trump, Mercedes Schlapp, and former Nevada gubernatorial candidate Joey Gilbert.

The rally featured an auction that drew ranchers, cattlemen, and conservatives from the region, with items ranging from non-cattle goods to hundreds of cattle donated from across the Western United States.

The Trump Rally Ropings tested skills essential to ranchers, including breakaway roping, steer stopping, team branding, and muley roping, with each event contributing to fundraising efforts for the campaign.

The event underscored the importance of family involvement in agriculture and highlighted the need to keep the cattle industry strong and sustainable in the U.S.


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