Rural Roundup in Fallon This Week

Staff Report —  The Nevada Tourism Department hosts the annual Rural Roundup conference this week in Fallon. The conference kicked off yesterday, April 10th with four activities spread across the community. Tourism, marketing professionals, and local officials from communities throughout the state attended and were able to participate in their choice of trap shooting at the Fallon Trap Club, a “Make and Take” crafting activity at the City/County Gym, OHV Guided Tours at Sand Mountain, or drag racing at the Top Gun Dragstrip.     A welcome reception was held at the Oats Park Art Center, with locally grown delicacies prepared by professional, local chef, Kelli Kelly. Presentations and workshops will be held all day Thursday at the Fallon Convention Center and breakout sessions at the WNC campus. Attendees will learn about destination marketing from Andrew Grossmann who runs the destination marketing division at the state of Oregon, receive an update on international marketing, and learn about the various Nevada grants and programs. Fallon’s own Valerie Serpa, Director of Churchill Arts Council, will present during the “How We Did It” workshop, sitting on a panel with tourism professionals from Tonopah and Virginia City. Friday presentations will be dedicated to the Main Street America program. The Nevada Governor’s Office of Economic Development manages this program for Nevada which is fairly new to the state, but growing with support from the well-established national Main Street organization. Local sponsors of the conference are the City of Fallon, along with Frey Ranch Estate Distillery.   Read more local news on The Fallon Post home page